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Pure Style is colour – light, bright, airy, matt shades inspired by nature: cow parsley, egg and calico whites, butter and straw yellows, bean greens, sea and sky blues, and earth tones.

Yellow is warm and positive, from the pale cream of straw to the brilliant yellow in the petals of a sunflower. Strong yellow walls are good for dark north-facing rooms. Paler country-cream colours work in most interiors. Creamy yellow-coloured pudding basins and mixing bowls are an alternative to whiteware in the kitchen.

Butter
Honey
Pudding basin
Straw
Mustard