Pure Style is colour – light, bright, airy, matt shades inspired by nature: cow parsley, egg and calico whites, butter and straw yellows, bean greens, sea and sky blues, and earth tones.
White is pure, calming and soothing to the soul. White schemes are eminently liveable with, so white is eternally popular with architects and designers who will use it in the simplest beach houses as well as the hippest, ultra-modern hotels.
